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Last updated: August 29, 2026

This Privacy Policy describes how VALESTREE, operated by ESTRALL LLC ("VALESTREE", "we", "us", or "our"), collects, uses, stores and discloses your personal information when you visit our website, make a purchase, use our services, or otherwise communicate with us (collectively, the "Services").

Our online store is powered by Shopify, which provides the ecommerce platform that enables us to offer our products and Services.

Please read this Privacy Policy carefully to understand how we handle your personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, Services, or for operational, legal or regulatory reasons.

When changes are made, we will publish the updated Privacy Policy on our website and revise the "Last updated" date above.

How We Collect and Use Your Personal Information

To operate our store, fulfil orders and improve our Services, we may collect personal information from several sources.

We may use your information to process purchases, arrange deliveries, provide customer support, communicate with you, prevent fraud, improve our Services, conduct marketing where permitted by law and comply with our legal obligations.

What Personal Information We Collect

Information You Provide Directly

When you use our Services, you may provide us with information including:

  • Name

  • Email address

  • Telephone number

  • Billing address

  • Shipping address

  • Order information

  • Payment confirmation and transaction details

  • Account information and preferences

  • Information provided when contacting customer support

  • Information submitted through forms on our website

Information Collected Automatically

When you visit or interact with our website, certain information may be collected automatically through cookies and similar technologies.

This may include:

  • IP address

  • Device information

  • Browser type

  • Network information

  • Website activity

  • Pages and products viewed

  • Interaction with our website

  • Other usage and technical information

Information From Third Parties

We may receive personal information from third parties that help us operate our business, such as:

  • Shopify

  • Payment providers

  • Shipping and fulfilment providers

  • Analytics providers

  • Marketing and advertising providers

  • Other service providers and business partners

The information we receive depends on the Services provided by these third parties.

How We Use Your Personal Information

We may use personal information to:

  • Process and fulfil orders

  • Process payments and transactions

  • Arrange shipping and delivery

  • Send order confirmations and tracking information

  • Manage returns, refunds and exchanges

  • Provide customer service and support

  • Manage customer accounts

  • Respond to questions and enquiries

  • Improve our products, website and Services

  • Detect, investigate and prevent fraudulent or suspicious activity

  • Protect our customers and business

  • Send promotional or marketing communications where permitted by law

  • Personalise advertising where permitted

  • Comply with applicable laws and regulatory requirements

  • Enforce our terms, policies and agreements

Cookies

We use cookies and similar technologies to operate our website, remember preferences, understand how visitors use our Services and improve the customer experience.

Cookies may also be used for analytics, marketing and advertising where permitted by applicable law.

Where required, we will ask for your consent before placing non-essential cookies.

You can manage cookies through your browser settings and, where available, the cookie preference controls on our website.

Disabling certain cookies may affect some website features or functionality.

Marketing Communications

Where permitted by applicable law, we may use your contact information to send you information about our products, promotions and other updates.

You can unsubscribe from promotional emails at any time by using the unsubscribe link contained in our marketing communications.

Even after opting out of marketing, we may still send you important transactional communications relating to your orders, account or customer service requests.

How We Disclose Personal Information

We may disclose personal information where reasonably necessary to operate our business and provide our Services.

This may include sharing information with:

  • Shopify

  • Payment processors

  • Shipping, fulfilment and logistics providers

  • IT and hosting providers

  • Analytics providers

  • Customer service providers

  • Marketing and advertising partners where permitted by law

  • Professional advisers

  • Government authorities, regulators or law enforcement where legally required

We may also disclose information where necessary to protect our rights, prevent fraud, enforce our agreements or comply with applicable laws.

Personal information may also be disclosed as part of a legitimate business transaction such as a merger, acquisition, restructuring or sale of business assets.

Shopify

Our online store is powered by Shopify.

Shopify may collect and process personal information relating to your access to and use of our store in order to provide its ecommerce services.

Information you submit through our website may therefore be transmitted to Shopify and other service providers involved in providing our Services.

You can learn more about how Shopify processes personal information through the Shopify Consumer Privacy Policy.

Third-Party Websites and Links

Our website may contain links to websites or online services operated by third parties.

We are not responsible for the privacy, security, accuracy or practices of websites that we do not operate.

We recommend reviewing the privacy policies of third-party websites before providing them with personal information.

Children's Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from children in circumstances prohibited by applicable law.

If you are a parent or guardian and believe that a child has provided personal information to us improperly, please contact us so that we can review and, where appropriate, delete the information.

Security of Your Information

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no internet transmission or electronic storage method can be guaranteed to be completely secure.

We therefore cannot guarantee absolute security of information transmitted through or stored by our Services.

Retention of Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

This may include retaining information to:

  • Fulfil and maintain records of transactions

  • Provide customer service

  • Meet accounting and tax requirements

  • Comply with legal and regulatory obligations

  • Resolve disputes

  • Prevent fraud

  • Enforce our agreements and policies

The appropriate retention period depends on the nature of the information and applicable legal requirements.

Your Privacy Rights

Depending on where you live and applicable law, you may have certain rights concerning your personal information.

These may include the right to:

  • Request access to your personal information

  • Request correction of inaccurate information

  • Request deletion of your personal information in certain circumstances

  • Request restriction of certain processing

  • Object to certain processing

  • Request data portability

  • Withdraw consent where we rely on consent

  • Object to direct marketing

  • Lodge a complaint with an applicable data protection authority

These rights may be subject to applicable legal limitations and exceptions.

To exercise your rights, please contact us at support@valestree.com.

We may need to verify your identity before processing certain requests.

International Data Transfers

Because we use international service providers and VALESTREE is operated by ESTRALL LLC, your personal information may be transferred, stored or processed outside the country in which you live.

Where applicable data protection law requires safeguards for international transfers, we will rely on appropriate legally recognised mechanisms.

UK Customers

If you are located in the United Kingdom, you may have rights under applicable UK data protection legislation, including the UK GDPR and Data Protection Act 2018.

If you have concerns about how your personal information is handled, please contact us first so we can investigate your concern.

You may also have the right to make a complaint to the UK's Information Commissioner's Office.

Information Commissioner's Office (ICO)

Contact Information

For questions about this Privacy Policy, our privacy practices, your personal information, or to exercise your privacy rights, please contact us:

Store: VALESTREE
Legal Operator: ESTRALL LLC
Email: support@valestree.com

UK Customer Contact Address:
40 Windmill Court
Newcastle upon Tyne
NE2 4BA
United Kingdom

Customer Service Hours:
Monday–Friday, 09:00–17:00 (UK time)

Response Time:
We aim to respond to customer enquiries within 1–2 business days.

For business, privacy or legal enquiries, please contact us using the email address above.